A century ago, the term ‘games’ would have referred to either field sports or games like Chess. With the advent of technologies and a lot more lately, the Net, the term has taken a new meaning. Online gaming has gained massive popularity over the last few years. Men and women no longer play games in the comfort of their homes but also in cyber cafes and, as techies will vouch for it, in offices!
On the web gaming delivers a lot of flexibility to gamers – flexibility to determine where to play, when to play, what to play, with whom to play. With this kind of gaming, gamers do not want to install games on their computers or game consoles anymore. Furthermore, most of the on-line games are accessible for totally free. On the web gaming is becoming increasingly popular as it sets a stage for social networking. Multi-players games make gaming competitive, hence much more interesting. The latest trend in on the internet gaming is community gaming. This April, Cafe website opened a social gaming service.
In August last year, Park Associates, a market investigation and consulting firm, published a report from its research on online gamers in the US. Based on its findings, the firm categorized gamers into six segments, namely, occasional gamers, incidental gamers, leisure gamers, dormant gamers, social gamers and power gamers. The report also declared that on the web gaming will become a 4-billion dollar business by 2010 in the US alone.
The interactive world of the Internet was revolutionized by Flash and Java, creating on-line gaming a lucrative and rewarding activity for netizens. The standalone personal computer games and video game parlors though still hold their ground, it is on-line gaming that is gradually cementing its roots in the ground.
Most of the on-line game portals generate their revenue from advertisements. Is it effortless to host games on the internet? Have you noticed the video game consoles lined up outside restaurants or in shopping malls? Have you even been to a game parlor? The coin-operated machines there are the original arcade game units. With the advent of the Web, they took shape into online games, now effortlessly facilitated by Flash, making it easier for sites to host such games.
Lately, big-shots like EA Sports have entered the online gaming market. Social networking web sites are adding games to their features to attract gamers. Last year, in a report by the market investigation organization, NPD Group revealed that sixty-two percent of all gamers play games on the internet. In a recent report, it revealed that forty-two percent of the US population plays games on the web.
According to a February 2008 report by MMOGCHART, World of Warcraft, an on-line game devised by Blizzard has continued to dominate the subscriptions in the online-games’ marketplace, with 62.three percent of the subscriptions marketplace share, with RuneScape following next with 6.9 percent.
At present, with one-fourth of online gamers in the age group of 2-12, it is evident that this segment of gamers will demand far more advanced and innovative games in the years to come, promising a tremendous rise in the on-line gaming marketplace.
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